Technology correlates with innovation, which is about doing things differently. Business innovation will give rise to better products and solutions, along with improved customer service. Technology is now crucial for day-to-day business processes more than ever. It helps companies grow and become successful when utilized properly. Businesses should not constrain technology as a way to automate processes but should use it to open up innovative ways of doing business. In this article, we will take you through 7 Ways to use Technology in your business growth strategy.

1. Benefit from Web-Based Payments

Online payment systems have opened up a new dimension in business. As more and more customers are switching to online shopping, this method has enabled many businesses to fetch new customers, thereby driving sales. This is because many customers prefer web-based payment options. By incorporating enhanced payment security measures, the vendors can build trust among customers. Some of the benefits of incorporating digital payment include allowing buyers to pay directly from their banks, allowing merchants to trade abroad, easier to tracks and maintain the digital record of every transaction, no chance of getting fake currency, a remote collection of payments by merchants, more scope to provide offers, cash back or reward points.

2. Make Use of Backup Software

Most businesses that fall prey to cyber-attack or data breach lose brand reputation, customer loyalty, and trust. This affects the revenue, and the companies lose significant business opportunities. In addition to hackers, viruses, and ransomware, physical disasters can also lead to data loss. Through backup software, data from a single computer or a network of computers is transmitted through the internet and sent to the backup server. The server can be private or public. Benefits of using backup software include reduction of human error, more scalable and manageable storage, automated backups, and improved disaster recovery abilities. Companies should stay careful and employ enterprise backup software along with recovery and continuity tools. These tools use Artificial Intelligence (AI) to flag suspicious files and software.

3. Run your business in Cloud

Cloud delivers both hardware and software services through the network. It is one of the most significant technology shifts for private companies. It increases productivity as an internal cloud provider would make a working document accessible to each employee thereby allowing them to make changes in real-time. You can reduce your power bills as cloud providers use cooling systems that are highly efficient and helps in reducing the company’s carbon footprint. As cloud providers offer pay-as-you-go plans, no upfront investment in costly hardware that you may not use is required. As the information is stored in a central location, there is an option for the automation of regular tasks that the cloud opens up which saves you a great deal of time. Cloud technology tears down the limitation of office walls, thereby, allowing you to open your computer and access a spreadsheet from anywhere across the globe.

4. Measuring User Engagement 

Through user engagement, we can analyse whether or not users find value in a product or service. This is measured by a variety of activities such as the number of downloads, clicks, shares, etc. User engagement is connected with overall profitability as user attention is an important resource. If the users revisit a particular app or site, it is mostly because they find value in it. This provides businesses to make revenue from the product or service via ads, subscriptions, or sales. The chances of highly engaged users buying, returning, and sharing the product or service are high. This is why the product and marketing teams measure user engagement to understand the factors that will influence this behaviour that contributes to higher engagement.

5. Improved Customer Service

Customer service is crucial to a small or large business. The quality of the service will influence customer loyalty to your brand. The major areas in which technology can enhance the ability of businesses in catalysing customer loyalty include:

• Websites – enabling customers to answer questions or seek answers from others.
• E-mail – Using e-mail to quickly respond to needs or help requests.
• Communications – Unifying all forms of communications to track customer responses across different mediums.
• Software – software like customer relationship management software will raise the quality of the customer service.

Businesses should use technologies to improve the quality of their customer service focus on areas such as data management and analytics, insight-driven marketing, marketing automation, self-service optimization, and workforce effectiveness.

6. Virtual Assistants 

Hiring a virtual assistant can benefit your business in deriving smart tech solutions with a human touch. They can break up and perform heavy tasks, thereby saving your time and resources while growing your organization.

The functions performed by virtual assistants include administrative Tasks such as calendar management, emails, answering phones; content creation along with market research to drive more traffic; bookkeeping; scalability as virtual assistants are cost-effective; maintaining an online presence through websites, and social media sites.

7. Using Video Content to create successful Marketing Campaigns

Digital marketing increases the reach of your marketing campaign and influences brand awareness. In the present world, it yields better results than traditional advertising methods. Digital marketing targets a specific audience and makes the marketing campaigns more effective by increasing the conversion rate. Uploading video content is a great way to engage with potential customers. The right videos will resonate with the audience leading to social shares, thereby converting the viewers into your brand ambassadors. This will further increase the brand’s awareness and hence increase conversions. Videos are a great addition to your email marketing campaigns. As videos can be used in building links for the purpose of backlinking, it increases the search engine ranking as well. They also build trust and credibility among the viewers.