" Shallow branding used to work – but that was Once Upon A Time."
Today the GAME has changed altogether. CUSTOMERS are smarter, COMPETITION is fierce, MARKETS are dynamic, INNOVATIONS are disruptive and the only constant is change.
Sharpening the Craft of Marketing
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MARKETING & BRANDING SPECIALISTS
SharpCraft is a forward-thinking and fast-paced marketing consulting agency possessing a deep understanding of the Craft of Marketing.
we partner brands
We partner with brands to help carefully craft the way they look, speak and think.
Whether you operate in consumer goods, fashion, property, finance, hospitality, law — it doesn’t matter — your brand is the heart and soul of the company. We specialise in drawing that soul out and making it outshine the competition and walk the path of brand iconfication. We look under the hood of brands in every industry and use our expertise to craft intelligent, substance-driven brands that stand head and shoulders above the competition.
We partner with Brands right from start-ups to large multi-nationals seeking a disruptive perspective for embarking on an uncharted path to brand iconification and market success.
to achieve transformational growth
SharpCraft’s combination of deep customer insights and pragmatic business acumen enables us to arrive at unique solutions. That insight, coupled with bold and strategic execution gets our clients to the right ideas that are better expressed, better designed, better deployed and better experienced.
We enable change in critical areas like brand, customer experience and marketing and in unlocking the unique capabilities of your organization. This is how we help our clients achieve transformational growth.
What We Do
provide a MARKETING roadmap
Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.
We provide brands with the roadmap to implement strategic marketing initiatives to drive a heightened customer experience across every customer interaction.
with strategic brand-building inputs
At SharpCraft understanding of Client’s business is an ongoing process. We provide ongoing strategic inputs covering multiple facets of focused brand-building efforts namely:-
Brand & Marketing Strategy
Brand Communication Strategy
Digital, Content & Social Media Marketing
Public Relations Initiatives
Market Research Initiatives
Brand & Marketing Collaterals
Any other ATL & BTL Collateral
to enhance your brand imagery & performance
To ensure the flawless execution of the defined strategy, we provide clients assistance in tying up and working with third party agencies like Creative, Media, Digital, PR, MR, Event Management Agencies, Brand Shoot Agencies and Celebrity Management Agencies etc. for the successful execution of the targeted brand-building efforts.
SharpCraft will act as a brand custodian and assist the client in enhancing the brand’s imagery and performance over a period of time with the aim of winning share of mind, share of heart, share of trust which will culminate into winning of market share.
we take your business ONLINE
As a business in the 21st century, it is no longer a question of having an online presence for your business. The question is, “do you have a larger online presence for your business?”
At SharpCraft we believe that regardless of the type of business, it MUST have an exposure on the internet as potential customers will take their first steps in making a purchase by using an online search engine to find the products and services they require
our digital solutions
We know that there is more to a website than looks. We create mobile responsive, high performing and high converting web designs that play to the strengths of your business.
Make your brand stand out with a striking digital presence that is user-friendly, designed to engage your audience and generate leads for your business.
social media presence
Success on social media is about great content that speaks directly to your ideal customer.
We can advise you on the best platform for your needs, set you up with a plan to grow, engage your audience and manage all aspects of your social presence.
Quality content can be a highly effective sales conversion tool across all digital platforms.
Our expertise in copywriting can create a plan to inspire, educate or entertain your audience and ties in with your overall marketing campaign.
search engine optimization
Our SEO experts will launch your brand to new heights by optimizing your websites to rank higher in Google searches.
Get ahead of your competitors and in front of customers by being at the top of Google search results.
Our certified expertise in technology will help maximize every dollar of your budget.